I was turned onto peek recently off of a newsletter from wolf crow. It's an incredibly simple process which requires you to enter your website's adress which Peek then passes on to a tester who screen records their first impressions of their browsing experience. Basically judging your website on it's design, clarity and functionality. The video reviews are 5 minutes long and typically take anywhere from several hours to 2 days to get back to you once you've submitted your request.
While I've certainly had friends go through my site before it went live, there is a real benefit of having a complete stranger browse through my site and offer their unbiased opinion. In addition to the free 5 minute reviews, Peek offers deeper, 15 minute reviews drawn from testers of your preferred demographic which costs $49 which I could see being extremely useful! $49 is a relatively decent price, but one could always just try soliciting their social media followers for similar feedback for free…I guess it just depends on how brutally honest the feedback is!
Check out the video below to see the free 5 minute review of directedbykensimpson.com. I just wanted to take a minute to thank Peek and the tester for their constructive criticism and compliments!