Commissioned from Primal Gym Academy to drive new membership. The brief requested that we focus on authenticity and addressed the usual misconceptions and intimidating nature of joining a new gym. Primal is located in the heart of Leslieville, Toronto and has a phenominal reputation for being inclusive, supportive and socially active within the community.
2018 | 2 x 90 SECONDS
Cinematography by Leen Tangney
Produced by Aine Corby
Directed / Edited / Sound Designed by Ken Simpson
Developed through MediaOne Creative